Keywords Research for a Local Store

To research keywords for a local store using Google Maps, you can follow these steps:

1. Identify Your Niche and Location:
   • Clearly define the niche or industry of your local store.
   • Specify the location or areas you want to target.
2. Use Google Maps:
   • Open Google Maps and search for your niche or industry in a specific location.
   • Explore the map to identify competitors or similar businesses in the area.
3. Analyze Competitor Keywords:
   • Visit the websites or online profiles of competitors.
   • Take note of the keywords they use in their business descriptions, product names, or services.
4. Google Keyword Planner:
   • Use Google Keyword Planner to find relevant keywords.
   • Enter your niche, location, and related terms to get keyword ideas.
   • Focus on both broad and specific keywords.
5. Google Autocomplete:
   • Use the Google search bar to type in your niche or industry along with the location.
   • Take note of the autocomplete suggestions as they reflect common search queries.
6. Google Trends:
   • Check Google Trends to identify trending keywords related to your niche in your location.
   • This can help you understand the seasonality of certain keywords.
7. Local SEO Tools:
   • Utilize local SEO tools like Moz Local, BrightLocal, or Yext.
   • These tools can help you identify relevant keywords and assess local search trends.
8. Customer Reviews:
   • Look at customer reviews on Google Maps and other review platforms.
   • Pay attention to the language customers use when describing products or services.
9. Create a List of Keywords:
   • Compile a list of relevant keywords based on your research.
   • Include a mix of short-tail and long-tail keywords.
10. Optimize Your Google My Business Listing:
    • Ensure your Google My Business listing is complete and optimized with relevant keywords.
    • Use the correct categories and provide detailed information.
11. Regularly Review and Update:
    • Periodically review and update your keywords based on changes in your industry or customer behavior.

Remember that the goal is to choose keywords that accurately represent your business and are likely to be used by potential customers in your local area. Regularly monitoring and updating your keyword strategy will help you stay competitive in local search results.